Sports ETA

Verified

Sports Events & Tourism Association

Market opportunity

Sports ETA partners with Special Olympics

Strategic partnership announced alongside a State of the Industry report valuing sports tourism at $274.5 billion; the 2026 Symposium in Las Vegas set a record.

$0K

Possible yearly travel

2/5

Travel priority

—

Events each year

None

PIVOT connection

What sales should do next

Use the member list and Symposium attendee list to find event owners worth calling.

Sports ETA partners with Special Olympics
Image: Sports ETA

Time to sell

Early

Apr 20–23, 2026

Way in

New relationship

A clear reason for a first call

Why this can become business

Sports ETA brings together the people who own events and the cities that host them. It can help PIVOT find many possible clients at once.

Market access / discovery · Las Vegas, NV

Read public source

Turn the opening into a conversation

The people who can move this forward.

3 people found on public pages

Janis Breedlove

Janis Breedlove

Vice President of Events & Experiences

Call first

Runs the April symposium — the fastest route to hundreds of event owners.

Michelle Wessels

Michelle Wessels

Senior Director of Membership & Engagement

Call second

Knows which members are moving teams and can point you at them.

John David

John David

President & CEO

Good backup

Small team — the CEO answers and redirects quickly.

Best way in

Industry body, not a travel buyer. Treat it as a door to its members.

How to reach out

Email about the April symposium.

Ready-to-send email

Subject: Meeting event owners at the April symposium

We work with event owners on housing and team travel and would like to be useful at the April symposium — a session, a roundtable, or simply meetings with members who are moving teams. Who should I talk to about that?

If you call

Hi — I am asking about the April symposium and how suppliers work with your members.

If there is no reply

Register for the symposium anyway and work the member list.

Every name comes from the organization's own public pages